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Make
sure the reverse side of your post
card products yield to the bar
code clear zone!
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When planning the
address side of a post card design
or mailing, it's important to know
the postal regulations concerning
the bar code clear zone.
Bar codes are a series of vertical
lines of two different heights.
The postal service prints a bar
code in the lower right corner
of most mail to speed the sorting
and delivering of mail to its destination.
The
bar code clear zone is defined
by
these boundaries:
• Right: Right edge of the mailpiece.
• Left: 4 3/4" from the right edge of
the mailpiece.
• Bottom: Bottom edge of the mailpiece.
• Top: 5/8" from the bottom edge of
the mailpiece.
If copy is placed in this zone,
it may be covered with an adhesive
strip by the USPS to spray on the
destination bar code. To make sure
this doesn't happen with your cards
we recommend you check your layout
against these specifications or
with your local
post office.
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Wizards
Postal Alert
Don't risk having your mailings returned to you - instead of being delivered
to your prospects.
When you are
planning the address side
of a post card
mailing, it's important to
know that if an address is
to be printed in the bottom
2/3 of the copy area, the
Post Office scanners may
read this as the mailing
address and deliver it back
to you!
To
avoid potential mailing delays,
we recommend that you check
your layout with the Post
Office or place any address
copy in the top 1/3 of the copy area. |
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